Using social media to market your business

Social media marketing has many advantages:

  • broad reach – social media can reach millions of people all around the world
  • ability to target particular groups – many forms of social media (e.g. Facebook, Foursquare) allow businesses to target specific groups, often in particular locations
  • free or low-cost – many forms of social media are free for business, and paid options are usually low-cost
  • personal – social media allow you to communicate on a personal basis with individual customers and groups
  • fast – you can quickly distribute information to many people
  • easy – you don’t need high-level skills or computer equipment to participate in social media. The average person with a standard computer should have no difficulty.

Hand holding a Social Media 3d Sphere

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