Using social media to market your business

Social media marketing has many advantages:

• broad reach – social media can reach millions of people all around the world
• ability to target particular groups – many forms of social media (e.g. Facebook, Foursquare) allow businesses to target specific groups, often in particular locations
• free or low-cost – many forms of social media are free for business, and paid options are usually low-cost
• personal – social media allow you to communicate on a personal basis with individual customers and groups
• fast – you can quickly distribute information to many people
• easy – you don’t need high-level skills or computer equipment to participate in social media. The average person with a standard computer should have no difficulty.